Speaker Interview – Andy Halko

As CEO of Insivia, Andy has brought expertise in marketing, design & technology to hundreds of businesses and organizations throughout the United States.

Insivia’s approach to results-focused integrated strategies combined with high quality aesthetic design skill allows us to create unparalleled solutions for our clients.

Winner of 25 Under 35 Young Professionals, Crain’s Forty Under 40, SME’s Distinguished Marketing Award, Inside Businesses’ One To Watch, appearances on NBC Nightly News, countless speaking gigs and board positions.

Why Do You Use WordPress?
Our company loves it as a platform. We direct clients towards WordPress because the admin interfaces and the ability to create custom content editing make it so easy for them to use.

The volume of plugins helps in developing rapidly and the community helps support each other in it’s growth.

When and How Did You Start Using WordPress?
I started developing on WordPress about 7 years ago.

What Tips or Resources would you recommend to a new WordPress User?
Find a core set of plugins that work well and fit your typical needs. Know them inside and out.

Where can we find you online?
Web: insivia.com
Twitter: @andyhalko
Twitter: @insivia

Speaker Interview – Ben Byrne

Ben Byrne is co-founder and Chief Creative Officer of Cornershop Creative, a boutique provider of online strategy, design and development for nonprofits and small businesses. Ben has a BFA in Graphic Design from Iowa State University and has been building websites professionally for nearly 14 years. To found Cornershop Creative, Ben left his position as senior front-end designer for New Signature, where his extensive experience with languages such as HTML, CSS, and JavaScript were put to good use implementing his designs on several CMS platforms, including WordPress and Drupal.

He has presented on the difference between print and web design, web typography, WordPress widgets, SASS+Compass, mobile fundraising, and other topics at at a variety of events. Ben currently lives in Richmond, IN with his wife, two kids and labradoodle.

Why Do You Use WordPress?
WordPress is a great CMS. As a front-end developer, I like working with it because the theme layer allows me to do interesting things without getting in the way or dictating my approach. As a service provider, I like that the backend is simple enough for our clients to easily learn it. As a back-end developer, I like the power and flexibility it offers.

When and How Did You Start Using WordPress?
Not really sure. Been developing in WP on and off since at least 2.7. Really, though, I feel WordPress didn’t move from a blogging platform to full fledged CMS until at least the custom post types in 3.0.

What Tips or Resources would you recommend to a new WordPress User?
The Codex is a fabulous resource.

What advice would you give someone who’s building a business around WordPress design or development?
Lots of people can write good code or cobble together pre-existing themes and plugins. To be successful, you need to be a good communicator, listening to your clients, setting their expectations properly, and managing projects so that everyone is happy from the beginning to the end.

How do you stay informed about WordPress (news, tips, etc)?
Various RSS feeds; attending WordCamps, perusing the codebase.

What’s a cool WordPress based site you’ve seen recently?
Recently, Grantland.com went to WordPress VIP which I think is pretty great.

What do you like most about WordCamps?
Meeting people of similar skills and minds; sharing knowledge and absorbing new stuff.

Where can we find you online?
Web: cornershopcreative.com
Twitter: @drywall
Facebook: drywall

Speaker Interview – Nile Flores

Nile Flores is a sassy Southern Illinois mom who is a both a WordPress designer and developer, and a well known blogger. Nile has been using WordPress since it began and has strong skills in user, designer, and developer levels.

Nile also consults and mentors website owners and bloggers alike, encouraging them to take their site to the next level. When Nile isn’t knee deep in code or creating graphics, she’s having fun raising her son, writing, painting, and attending karate twice a week.

Why Do You Use WordPress?
WordPress is a full functional content management system that I’ve rarely had to say that some type of site can’t be done with it. WordPress is great for businesses and bloggers alike, allowing people to sell their products or blog about what they’re passionate about.

I use WordPress for these very things.

When and How Did You Start Using WordPress?
I actually used b2 cafelog prior to WordPress… so I’ve done the conversion from b2 to WordPress, making it a beginning. I know within the first day an official release of WordPress was available, I was already converting my site over. It did take 3 days as I had to clean up my hacked b2 core… which I’ve been told that I wasn’t the only one guilty of that.

I mainly used b2 and then later WordPress for the blogging, but I was already designing and developing in those early days. Also, my blogging was more personal and wide ranged in topics back then.

What Tips or Resources would you recommend to a new WordPress User?
I usually recommend reading WordPress for Dummies. It’s a brilliant resource for newbies. In fact, the best thing to do if you’re a newbie to WordPress, is to read the book and just dive into familiarizing and playing around. If you don’t have your own website, even signing up at WordPress.com works great as you can play around for free, especially if you’re looking for using the full software on your own web hosting account… or if you’re having someone design your site. It makes it easier on waiting. 😉

Once you’re comfortable, then you can try WPBeginner, and even my site Blondish.net for lots of WordPress tutorials.

What advice would you give someone who’s building a business around WordPress design or development?
The biggest advice for anyone in business that is developing a site on WordPress is to be open to blogging. It really is a great companion to any business, especially in flexing that authority and building trust.

Other than that, if you’ve got a developer that says that you can’t do something or can’t pro actively suggest a better solution, find a new developer because that means they aren’t as experienced in WordPress as you need them to be.

How do you stay informed about WordPress (news, tips, etc)?
I write a lot of tips myself on Blondish.net, and run a WordPress group on Facebook called All About WordPress. Between that, I read WPBeginner.com, WPTavern.com, PostStat.us, any feed from Make.WordPress.org, and the WordPress.org blog.

What do you like most about WordCamps?
I like the diversity of each community that the WordCamp holds. They have specific needs and are sometimes at different levels. Some WordCamps have a need for more developer tracks, and others desire more blogging based tracks. However, even within those general topics, the need is also different.

Aside from that, I enjoy meeting other WordPress users. 🙂

Where can we find you online?
Web: blondish.net
Twitter: @blondishnet
Facebook: Nile Flores
LinkedIn: blondishnet
Google+: +NileFlores

Sponsor: ServerPress


Another sponsor Dayton WordCamp  would like to publicly thank is ServerPress  – their commitment to us and the WordPress community should not go unnoticed. 

DesktopServer from ServerPress.com makes it simple to create local wordpress sites in just a matter of a few clicks. With DesktopServer you can design, develop and deploy WordPress solutions quickly and easily. It is the ONLY localhost server that integrates WordPress with Adobe® Dreamweaver®, Panic’s Coda and Diet Coda with WYSIWYG features for theme design and web developer professionals, offers multi-site, import and export (deployment) of archive files such as BackupBuddy, Duplicator, BackWPUp, BackUp WordPress, InfiniteWP & ManageWP, create custom blueprints and a lot more! Save tons of time and even more “brain damage” with DesktopServer!

You can find them on:

Speaker Interview – Nathan Driver

Nathan Driver WordCamp Dayton SpeakerNathan is a media marketing geek and is currently a digital media strategist / web developer for the Ohlmann Group a Dayton, Ohio advertising agency. He is married and has three young kids.

Why Do You Use WordPress?
I use WordPress for my clients sites and empower them to utilize the CMS.

When and How Did You Start Using WordPress?
I started in 2007-2008 when I was getting involved in SEO and found the easiness of WordPress. I created hundreds of websites over the years and have always fallen back on WordPress.

What Tips or Resources would you recommend to a new WordPress User?
Have a plan of action. Try to see what you want to do in the end – what is your goal for your website and then work backwards. There is never one way to do things in WordPress (for the most part) – find the way that works for you.

What advice would you give someone who’s building a business around WordPress design or development?
Go simplistic and responsive. Don’t be afraid to experiment and learn to adapt.

How do you stay informed about WordPress (news, tips, etc)?
I follow a list of WordPress developers on twitter, constantly looking at the codex helps too.

What’s a cool WordPress based site you’ve seen recently?
There is WAY too many. Each time I get asked this question I find one only to see a more unique one 30 minutes later.

What do you like most about WordCamps?
The ability to bring people up who think they aren’t ‘web-savvy’ or understand the lingo. People don’t surprise me anymore in WordCamps. Given a little time even the basic user can create something wonderful…and it can start at a WordCamp.

Where can we find you online?
Web: NathanDriver.com
Twitter: @NateDriver
Facebook: Nathan Driver
Google+: Nathan Driver

Sponsor: WordCamp Pillar – Champion – Accomplice

We would like to thank a list of sponsors for stepping up and helping us make WordCamp Dayton what looks to be a great and exciting event.

WordCamp Pillars:


bluehost-logo13Bluehost has been a WordPress partner since 2005 and powers over one million WordPress sites. Their goal is to provide outstanding hosting services and customer support for the best possible price. Bluehost is also constantly innovating and upgrading their services and infrastructure at no additional cost to their customers. Join the millions of other website owners that have already chosen Bluehost and see how they can help you with your site.


wiredtreedaytonWiredTree provides Managed VPS and Managed Dedicated Servers to WordPress users worldwide from our Chicago-based data center and offices. Every WT server is backed by 24×7 telephone support, ticket support with 15 minute average response times, and is fully managed and monitored by WiredTree to maximize uptime and minimize frustration. All servers come ready-to-run with cPanel/WHM and are optimized and security hardened with firewall and anti-spam out of the box. With experience in SSD technology, MariaDB, Memcached, WordPress plugins, server optimization, and LiteSpeed Web server, WiredTree can take your site’s performance to the next level.

Media Temple

mt-250x140-dkFrom its inception in 1998, (mt) Media Temple has been on a mission to help people and businesses succeed online.

Over 125,000 customers in 100 countries now rely on Media Temple’s tools for domain registration, web hosting, business applications, virtual servers, and other cloud services to power more than 1.5 million websites. With 200 dedicated, U.S.-based employees, Media Temple takes pride in our 24/7 customer support. Our customers range from everyday people to top bloggers, creative professionals, and small businesses, as well as large enterprises like Starbucks, Adidas, Samsung, and Toyota.

More information can be found anytime on the web at http://mediatemple.com or on Twitter @MediaTemple.

WordCamp Champions:

Code Poet

Code-Poet-2If you use WordPress to build things for other people, Code Poet wants to make your life easier. No matter whether you freelance on a solo basis, lead a small web shop, make plugins in a dark closet, or crack the whip at a large design firm, Code Poet’s aim is to become your go-to source of information and resources to help you expand your WordPress skills and know-how. To make you better at what you do. To make it easier to make your living and look great doing it.

You’re part of a tribe of WordPress designers and developers over 10,000 strong, spanning the entire globe. codepoet.com aims to bring the working knowledge and real world strategies of those people into one place, for you to tap into.


dreamhost_logo-cmyk-no_tag-2012DreamHost is a global Web hosting and cloud services provider with over 350,000 customers and 1.2 million blogs, websites and apps hosted. The company offers a wide spectrum of Web hosting and cloud services including Shared Hosting, Virtual Private Servers (VPS), Dedicated Server Hosting, Domain Name Registration, the cloud storage service, DreamObjects, and the cloud computing service DreamCompute. More information can be found at http://dreamhost.com.

WordCamp Accomplice


wpmlWPML turns WordPress websites multilingual. It works with caching, SEO and E-Commerce plugins, and allows the building of complete multilingual sites. WPML powers simple blogs as well as corporate and enterprise sites.

WPML allows users to translate everything in the site, including content, menus, widgets and even theme and plugin texts. WPML powers over 400,000 commercial websites from all over the world.

More information about going multilingual can be found at WPML.org

Sponsor: Real Art

Real Art LogoHere at Dayton WordCamp we would like to formally thank Real Art for their generous sponsorship.

Real Art‘s sponsorship demonstrates that they recognize the ever growing popularity of WordPress. They have also  demonstrated that they want to help the local community grow.

Real Art combines the never-before-seen with the why-I-didn’t- think-of-that. Blending art and invention, we get people to discover and remember you.

Our team includes digital designers, print designers, industrial designers, developers, writers, engineers, and fabricators. We handle projects from strategy and concept through production and implementation.

We serve a growing roster of the world’s top brands from our offices in New York, Chicago, and our new 25,000-square foot headquarters and development lab in Dayton, Ohio.

We are industry and media agnostics, developing unique campaigns and experiences that cross the boundaries of advertising, print, online, social, and experiential by artfully blending solid marketing strategy with technology and pop culture.

Speaker Interview – Ian Dunn

My name’s Ian Dunn, and I’m a plugin developer.

I grew up in Dayton and started creating custom plugins and themes as a hobby in 2005, which evolved into doing it professionally in 2006, when I helped start a small web development shop.

I moved to Seattle in 2010 and got involved with the local WordPress community, and then last year I joined the Dot Org team at Automattic, where I help build custom tools for WordCamp.org and the other sites in the WordPress.org network.

Why Do You Use WordPress?
It’s the best option for most clients because of how user-friendly and familiar it is to them, and it’s great for me as a developer because of the platform provides so many features and is designed to be extended and customized.

The ecosystem and community surrounding it are both thriving, which means that there’s a lot of great code and people out there to help out on projects, and it makes WordPress the most sustainable platform around.

When and How Did You Start Using WordPress?
I started blogging in 2002 with Blogger.com, but migrated to a self-hosted WordPress site in 2005 to get more control over the theme and back-end.

I learned how to build a custom theme for the site, and then wrote a few small plugins to add functionality. Not long after that I built a theme and a tour-scheduling plugin for a friend’s band, and started getting asked to do more projects. That led to building custom themes and plugins professionally, which is what I’ve been doing for the past 7 years.

What Tips or Resources would you recommend to a new WordPress User?
Nothing is more valuable than experience, so I’d strongly recommend that you create plugins or themes and submit them to the WordPress.org repositories.

Before being accepted, your code will be reviewed by some of the best WordPress developers in the world, and you’ll get feedback on any big problems that need to be fixed.

After it’s accepted, providing support, fixing bugs, adding requested features, dealing with cross-browser/platform issues, etc will all give you valuable real world experience and a step into the WordPress community.

The other big thing that I’d recommend is to be active in your local WordPress meetup. That will help you build a network of people you can learn from and partner with, and keep you in touch with what’s going on in the wider community. It’ll also give you opportunities to give back to the community by volunteering, speaking, organizing, etc.

What advice would you give someone who’s building a business around WordPress design or development?
Get involved in, and give back to, your local WordPress community.

That’s essential for building a network of partners and clients, and for earning a good reputation.

Grant Landram gave a great talk about this at WordCamp Portland 2012

How do you stay informed about WordPress (news, tips, etc)?
On any given day I probably log in to half a dozen different WordPress installations, and I usually glance at the News widget on the Dashboard when I do. That aggregates a couple dozen popular/authoritative sites, and offers a good overview of what’s going on.

I also subscribe to a lot of blogs via RSS and am involved in my local WordPress meetup.

What do you like most about WordCamps?
It’s great to see communities being built around people helping each other, and I love the casual/volunteer values behind them.

Where can we find you online?
Web: iandunn.name

Speaker Interview – Joe Rozsa

joe-rozsaI own and am the creative director of Trailer Trash Design, in Canton Ohio. A full-service graphic communication studio geared towards start-ups, small and medium sized businesses.

Why Do You Use WordPress?
I use WordPress for myself and my clients. My clients are increasing wanting to become more and more involved in their websites. Keeping content fresh, uploading images, blogging etc.

When and How Did You Start Using WordPress?
I started using WordPress full time in 2007 when I launched the redesign of Trailer Trash Design’s website.

What Tips or Resources would you recommend to a new WordPress User?
One tip I give to people all time is to not get frustrated early on. People expect to be able to jump in with both feet and make great things happen with their websites but soon get frustrated with the learning curve. Time and patience will make those great things happen… don’t get frustrated.

What advice would you give someone who’s building a business around WordPress design or development?
Have Fun!

How do you stay informed about WordPress (news, tips, etc)?
I stay informed by attending WordCamps. As many as I can attend or speak at… I’m for it. I also attend our local meetup meetings. I also cruise the internet looking for new things happening with WP.

What do you like most about WordCamps?
Meeting new people. I always go WordCamps knowing I’m going to learn… but I’m always surprised at just how much I learn. I’ve met some really great people at WordCamps and have made many fantastic friends.

Where can we find you online?
Web: trailertrashdesign.us
Twitter: @trailertrashus
Facebook: Trailer Trash Design
LinkedIn: Joe Roza