Your website deserves more
A great website is the foundation of a successful marketing strategy, but it takes a lot more than just a website to bring in leads and convert them to sales; It’s important to support your site with a strategic and integrated marketing plan. This session goes over how to start developing a strategy to optimize your website using traditional and digital marketing, including SEO, social media, email, content marketing, and more.
Website security is important to everyone who has a website, as well as everyone who uses a website. Whether it gets five visitors a day or five-thousand, hackers are looking to compromise, break, infect and virtually own every website that they can for monetary and social purposes.
Tips & Tricks to make sure your website is accessible
WCAG Guidelines and simple changes every user and developer can implement to make their website accessible to those with disabilities.
There’s No Place Like 127.0.0.1
Developing your WordPress site locally will save you tons of time and prevent that “oops” moment when something breaks on a live site. In this session, we will show you how to utilize tools and incorporate them within your workflow in order to save time and prevent mistakes. We will explain the components needed to create local development sites, show you how to do it by utilizing time-saving techniques and then demonstrate the steps required to deploy your site once complete.
The Traffic Data that Matters in Google Analytics
Google Analytics is a data goldmine available and it is accessible for free. The problem for many site owners is information overload from the moment you log in. After all, the idea is to use that data to improve the performance of your site. At the same time, how do you know where to begin? We’ll discuss the options for implementing Google Analytics into your WordPress site and where to focus your attention to get the most out of the traffic numbers it makes available to you. If you want to understand bounce rate, landing pages, exit pages, visitor loyalty and what these terms mean to you and your blog, you’ll want to join us. The data tells a story if you know how to follow the plot.
The Right Way to Customize a Plugin
It’s very common for developers to customize and extend existing plugins to fit their own needs — which is one of the great advantages of using open-source software — but they often do it by making their changes directly to the plugin, which creates a security vulnerability and becomes a maintenance hassle.
Take WordPress Beyond Posts & Pages
Plugins and Customizations that can take your WordPress site to the next level!
You may know that WordPress is a great Blogging System and Content Management software allowing you to easily create and manage pages, but do you know the full capabilities of WordPress? We’ll look through a series of plugins that provide app-like functionalities to your WordPress site that you’d expect to pay thousands of dollars for and then we’ll discuss a little about how WordPress accomplishes this and how you can learn to create even more awesomeness with WordPress.
Setting up SEO in WordPress
While “content is king” in the SEO world it does help if your content is SEO-friendly: from permalinks to alt and title tags on images and PDF’s. Then, show how to set-up one of the most popular SEO plugins used on WordPress. I’ll also show how to create better call-to-actions for search engine result pages (SERP’s).
Setting up Ecommerce / SEO
Portable Social Profile Links Using Custom Nav Menus
Social profile links are a common feature for many WordPress Themes. Unfortunately, they are usually implemented using custom Theme options – meaning that users are forced to re-enter their social network profile information every time they switch Themes. Also, some Themes use custom Theme options, while others add custom Widgets, or other ways for users to add their social network profile information – which can potentially lead to confusion and poor user experience.
Podcasting for WordPress
Using as many mediums as possible in content creation means that your message has a higher chance of being seen. Podcasting is one of those mediums that website owners can utilize. In fact, podcasting can be a powerful tool in taking your site to the next level.
Loops on Loops
The loop is an essential part of WordPress but it may be something you’ve never thought of changing. In this talk we’ll take a look at all the ways you can create a loop, query posts and add arguments to your queries. After we’ve covered the main event, we’ll get into creative solutions for manipulating the loop and some issues that may arise. Mainly for developers or those looking to start theme development.
Intro to WordPress
git commit -m “My WordPress blog under version control”
git commit -m “My WordPress blog under version control”
Front-end Performance Optimization
Data from major Internet providers like Google, Amazon and Akamai has shown that how fast a website loads significantly affects user behavior. And because users don’t like slow sites, Google uses load time as a factor in computing PageRank results. In short: It pays to be fast.
There are a lot of factors that can affect your site’s performance. While some are dependent on your hosting environment, there are plenty of factors beyond server/internet speed (and the obvious sheer number of bits to be loaded) that affect your page load time, such as HTTP connections, DNS lookups, and asset load sequencing.
Find WordPress help
I have been working on a presentation about finding WordPress help websites. So far I have 35+/- and the list is growing.
Everyone is allowed in the kitchen, but not the liquor cabinet
Session talking about setting up multiple users, multiple admins, etc. Talking about the different level of access that each user would have depending on the role. I’d walk through how to set those up and what access they would have. Also would talk briefly about the Members plugin